Effective February 03, 2020.
PERSONAL INFORMATION WE COLLECT
Voluntarily Submitted Information
We may collect and store personal data that you voluntarily provide, such as your name and email address, and transactional information, such as action-taking history, and tell-a-friend data, when you participate in certain activities on the Site, including taking action in an online campaign, subscribing to a newsletter, completing a survey or similar participation in activities on the Site, or by contacting us via email or online form.
We also may collect data concerning your use of our websites, such as by using an embedded image in an email in order to track whether you open our email communications and using a URL contained in an email we send to you that enables us to identify that you have taken an action using a Web page. We may use this data to identify your interests in order to enable us to provide you with better, more useful content.
Automatically Collected Information
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, length of your visits, and related information about your visits to the Site’s webpages, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
HOW WE USE YOUR PERSONAL INFORMATION
We may generally use Personal Information to:
- operate and maintain the Site;
- create your account, identify you as a user of the Site, and customize the Site for your account;
- send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future e-mails;
- send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
- respond to your comments or inquiries;
- provide you with user support;
- track and measure advertising on the Site;
- protect, investigate, and deter against unauthorised or illegal activity.
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information and providing you with invoices and/or order confirmations). Additionally, we use Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to:
- improve and optimise the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION WITH THIRD PARTIES
We share your Personal Information with third parties to help us use your Personal Information, as described above. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.
The Site currently uses the following third-party service providers:
We use Google Analytics to help us understand how our customers use the Site. Google Analytics tracks the Site usage and provides information such as referring websites and user actions on the Website. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
Users may, at any time, prevent the setting of cookies, by the Site, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of the Site may be entirely usable.
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .
We publish interest-based advertisements on the Site; that is, ads that are tailored to reflect your interests. To help understand your interests our advertising partners will track your behaviour on our website and on other websites across the Internet using cookies.
AFFILIATE PROGRAM PARTICIPATION
The Site may engage in affiliate marketing, which is done by embedding tracking links into the Site. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
On the Site, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Site to adapt the content of future newsletters to the interests of the user.
RIGHTS IN RELATION TO YOUR PERSONAL INFORMATION
You may have certain rights under data protection law in relation to the personal information we hold about you. In particular, you may have a right to:
- request a copy of personal information we hold about you;
- ask that we update the personal information we hold about you
- ask that we delete personal information that we hold about you from live systems, or restrict the way in which we use such personal information
Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.
If you would like to exercise these rights please send a request to firstname.lastname@example.org .
FOR EUROPEAN ECONOMIC AREA RESIDENTS
If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us, you can contact us at email@example.com .
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
SENSITIVE PERSONAL INFORMATION
The Site does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Site has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at firstname.lastname@example.org and we will use our best efforts to promptly remove such information from our records.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com .